Episode 143 - Content Marketing for Forest School and Bushcraft Leaders

Content marketing isn’t about being an influencer — it’s about showing your work so the right people get to know you, trust you, and eventually book with you.

In this vlog, I explore how content marketing can support outdoor leaders, Forest School practitioners, and bushcraft instructors, not by shouting louder, but by sharing the stories, moments, skills and ideas that already live in your sessions.

I talk about:

• Why people book with leaders they feel they know
• How content builds trust long before you ever talk about price
• Why sharing your work keeps you “top of mind” without selling
• What content can do for families who are unsure or nervous
• And why visibility is becoming part of leadership in our field

If you’ve ever wondered how to grow your outdoor practice sustainably — without compromising your values — content marketing might be the missing piece.

The Bracken Outdoors Podcast is designed for Woodland Leaders from bushcraft instructors to Forest School practitioners, helping you build a life in the great outdoors. With weekly short episodes on all aspects of life as a freelance Woodland Leader, from business tips and advice to philosophy of outdoor education, as well as monthly deep dives into larger topics or interviews with inspirational professionals and leaders in the outdoor education space.

Take the struggle out of setting up tarps with the Essential Tarps and Knots Course for Forest School Leaders, find out more at: https://brackenoutdoors.com/essentialtarps

Free Resources:

+ How to choose a tarp guide
+ Forest School Activity Ideas PDF
+ The complete guide to setting your rates as an outdoor leader

To find out more about my mission to help people Belong Outside, head to https://brackenoutdoors.com/